GotSkin1

Lux Dermatology, formerly known as Desert Dermatology, became our client recently. They happen to be in our same office complex, what are the odds?! They have been operating here in Las Vegas for over 10 years, but had done little to no advertising or marketing until they walked through our doors!

LUX Dermatology Logo_Full Color WEB VERSION

 

We literally gave them a face lift! From their Logo, to their website, to their entire marketing collateral, we re- branded the company and it has been so much fun. We Royal Inked them out, and now their marketing feels like it should.

3.5"x2" Business Card Template

HOMEPAGE

Lux Dermatology specializes in general dermatology and also aesthetics. They provide advanced medical treatment, diagnostic evaluations and surgical techniques for all skin conditions. They also offer a wide range of cosmetic products and treatments to rejuvenate and refresh the skin. I had a facial at Lux Dermatology with Judi Rush..and boy was it AMAZING!

Luxsunscreen

Bridgette Wiley, their Office Administrator is just the Bomb Diggity and all of the staff there is incredibly amazing. We love cool, down to earth people and the team at Lux is just that! We love that they understand marketing and how a great design can really make a difference. We love how they do high end marketing materials and they really love to give the WOW factor, which is what we love to do BEST!

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They have recently partnered up with iHeartRadio, 106.5, and 95.5 the bull, and they have tons of fun marketing events coming up. They are keeping us busy and we love every bit of it. We designed Got Skin? Shirts for their events, as well as their giveaway, custom designed sunscreens, that is badass marketing right there. 😉

Business Organization

Some people are born with the inherent ability of being incredibly organized, while others are not. Don’t feel bad, the organizationally inclined individuals are there to teach those less inclined how to become just as efficient and systematic! Organization is not a one and done event, it is learned and it is practiced each and every day for the rest of our lives. Without organization there would be no order and without order there is only chaos.

Keep reading to learn how to organize your business and keep it that way!

 

HAVE A DAILY GAME PLAN

Your schedule is completely up to you. It’s not up to us to decide when you check your emails, when you make phone calls or set meetings, or when you do your accounting. But it is up to us to provide you with the necessary information to better organize your day and your business. Setting up and getting into a daily routine can only increase your productivity and make your overall experience as an entrepreneur a lot more enjoyable.

GENERATE TASK LISTS

As your business grows your life will be consumed with tasks and whether or not you think you’ll remember all of them, you should write them all down anyway. Organize your tasks however you wish! Separate them by customer, or type, or priority. Whatever will help you to better manage your time and stay up to date with your customers is key to having a successful task list. Have a task list for your personal life too! Lists are incredibly useful because there is nothing more fun than checking something off a list. At the end of every day, your incomplete tasks will roll over onto the next day with higher priority. Keep track of how useful the system is over time and then make changes as you see necessary.

KEEP AN UPDATED CALENDAR

When we say keep an updated calendar, we mean just ONE calendar. Your calendar can be online, on your handheld, or simply on your office wall.. whatever you choose, it is easiest to keep all of your scheduled meetings and events in one place. This way you will be able to keep track of everything going on in your business without the likelihood of forgetting or missing an important event. You can go one step further and color code your calendar as well! Remember that the key to a successful calendar is to have it, use it, take it with you, and to keep it updated at all times. If you aren’t doing all of these things, then you aren’t doing it right.

ORGANIZE YOUR DESK

Update current desk items that bore you and make them more suitable to your personal style! Buy new stationary, writing materials, technology, etc. Organize paperwork alphabetically and by color also and you will find that over time you will become accustomed to recognizing paperwork by the way that you organized it. Take your time getting organized and be sure to stay on top of it! An un-organized desk leads to an un-organized business.. and who wants to be a part of that? No one.

PURGE

Purging your desk and your computer of useless information could save you time and space in the long run. Old files can be shredded, worn out office supplies can be donated or trashed, and outdated technology can be updated! And this general rule can be used for absolutely everything in your office.

GO DIGITAL IF YOU CAN

We highly suggest going paperless due to the fact that it lowers the risk of misplacing important documents while allowing you to stay organized in a more digital format. Paper documents can easily be scanned and uploaded to your computer at the push of a button and doing so will give you portability and accessibility like never before! Don’t worry about misplacing documents or spending eons searching for papers when you can search through all of your documents on a computer at once. Make sure you regularly update your software and scan for performance issues as well and back up all your files to a trusted server to keep them extra safe. That’s going the extra mile for your business and your customers!

SUGGESTED APPS

Below you will find a list of suggested apps from yours truly to help you stay organized online:

 

 

Now that we’ve given you the tools to get organized and stay organized, it’s up to you to begin. It all starts with a simple step! So, turn the page, get organized, and discover what operating a business should really feel like!

print and digital advertising

 

Over the past couple of years you may have heard the controversial topic of whether or not print advertising is coming to an end. We have been hearing this for years yet print advertising is still thriving! You may feel as though the digital revolution has taken over the marketing world but the truth is that the best thing you can do for your business is use a combination of both. Of course both have their advantages and disadvantages but you will find that learning how to balance print and digital advertising will take you far when it comes to interacting with as many people as possible.

 

SO… not only is print advertising still alive itself but when combined with digital advertising it thrives as an advertising tactic!

 

Below we will take a closer look at the benefits of both print and digital advertising before we give you tips to combine them yourself.

 

BENEFITS

  1. PHYSICALITY

Print advertising is purely physical! Physical meaning anything directly printed on an object used for advertising purposes. This includes but is not limited to items such as; pens, key chains, brochures, business cards, signs, flyers, billboards, posters, clothing, accessories, and stickers. Print advertising tends to be more personal as a physical object is hand delivered to the consumers home and since people are inherently lazy, said print advertising tends to linger around the home for a while before eventually either being used or thrown away. That’s more time for your potential clients to read and re-read your advertising materials! Digital advertising, however, tends to disappear rather quickly and at the click of a button your advertisement is gone.

 

  1. LEGITIMACY

Print advertising tends be viewed as more legitimate as it is a vibrant, attention-capturing advertisement that you can actually touch. Advertisements delivered to the home lead to people actually reading the information you have provided rather than simply overlooking. When it comes to digital advertising, some people overlook your advertisements in their inbox as spam and therefore disregard your advertisement all together.  All the while. there is no danger to receiving print advertisements.

 

  1. AUDIENCE TARGETING

When it comes to audience targeting you must first understand that people have different reading and buying habits. Millennials are growing up in a world consumed by the internet as new technologies are always evolving, while non-millennials utilize print as their main method of advertising. With that in mind, it’s reasonable to understand why using both print and digital advertising will help your business reach more people. Utilize as many channels as possible and your business will have a wider audience; it’s as simple as that!

 

  1. ENGAGEMENT

Digital advertising allows businesses to reach a wider variety of people at a much faster pace than print advertising will ever allow. With social media being as popular as it is for people of all ages and demographics, businesses can engage actively with consumers online. Whether it be generating followers on Facebook, re-tweeting posts on Twitter, commenting back on Instagram, or interacting on Linkedin, and Google+, businesses can not only increase their audience significantly but they can also maintain those relationships on a regular basis. This is why social media has become the single most effective marketing tool for businesses today! Not much of this can be said for print advertising.

 

  1. BRAND APPEAL

Putting out both print and digital advertising allows businesses to establish brand recognition with their audience over time. Therefore it is important to stay consistent when it comes to font choice, colors, and image style. Once you have established brand recognition, your consumers will be better able to recognize your business based off of the style you put out there for yourself. They will associate your marketing materials with who you are as a business and further come conclusions based off of the information you provide. This consistency gives your readers the type of reliability that people appreciate and hold value to.

 

TIPS TO COMBINE

  • When participating in events, say you have a booth, give away prizes for people who sign up for your newsletter or email list.
  • Put your social media handles as well as the link to your website URL on all of your print advertising materials.
  • Place special promotional codes on print advertising materials.
  • Create your own hashtag to put on your print advertising materials so that people will associate that hashtag with your company.
  • Use a touch screen as a marketing tool that allows people to follow you on social media at the click of a button.
  • Have special promotions for new followers specifically.
  • Use a call to action that gives your readers the incentive to sign up for your newsletter or follow you on social media.

 

Now that we have given you the tips to combine your print advertising with your digital advertising, put them into action! Combining the two will help your business to build connections with people and drive those people to connect back with your brand as well. With how quickly the world of marketing and advertising evolves, whether it be from print to digital or from digital to print, it is imperative that your business adjusts to the changes.

 

Combining your print advertising with you digital advertising is not adapt or die, but it is certainly adapt and prosper.

 

If you don’t know where to begin merging your print and digital advertising, seek help from professional marketing and advertising agencies such as ourselves! After all… it’s what we do!

Monthly Newsletters

Newsletters are a valuable tool used by many companies today to not only market and advertise to their readers but to also distribute information and advice. They have the ability to increase customers and increase sales with just the click of a button. Interacting with readers on a regular basis allows your business to build the type of relationship with your clients that all business’ strive for. Not only do they read your newsletter when it comes out but they also follow your specials and purchase your products!

 

Have we sold you on the mystical powers of newsletters yet?!

 

Keep reading to learn more about the numerous benefits that putting out a newsletter could offer to your business and then let us know if you’ve decided that you have to have one. We’ll be waiting! 

 

THEY BUILD CONTACTS

When clients or potential clients subscribe to your newsletter off your website they are entrusting in you their email and other contact information. Over time you will discover that your list of contacts is quite large and you will see that you have built a more personal following than simply generating likes on social media. Doing so will also give you the opportunity to network with potential affiliates in your demographic area. Emails are also incredibly easy to share, thus having an email newsletter allows your readers to forward it to people whom they believe might be interested in your services as well. Just think about it.. with the click of a button your newsletter could build even more contacts than you initially imagined. A good newsletter has the potential to be forwarded to at least three other people you didn’t even know you were reaching.

 

THEY MAINTAIN RELATIONSHIPS

Once you have generated a lengthy contact list you must be sure to maintain those relationships. Why would you go through the work of creating and distributing a newsletter if you aren’t going to follow up with the people you’re reaching out to? It doesn’t make much sense does it? Newsletters are an effective way of keeping in touch with both past and present clients on an ongoing basis. In order to maintain any relationship, it has to be mutually beneficial to both parties. Think of it in terms of loyalty; you can’t expect your customers to be loyal to you if you’re not loyal to them and vice versa. Your customers wouldn’t have signed up to receive your newsletter if they weren’t already fans of your product/service. Keep that in mind because providing value and content that resonates to your consumers is what truly matters.    

 

“Activate your fans, don’t just collect them.”

 

THEY ESTABLISH EXPERTISE

The very writing you provide in the content of your newsletter allows you to demonstrate your expertise in your field. Doing so can instill confidence within your readers and give them the satisfaction in knowing that you are well educated in what you’re offering or selling. Establishing this sort of leadership is marketing 101 and will help you stand out amongst your competition. Making a first impression is incredibly important but what’s more important is consistency when it comes to maintaining that impression. 

 

“Knowledge will give you power, character demands respect.”

 

THEY DISTRIBUTE CONTENT

Your newsletter should be packed full of useful information that demonstrates the qualities your business possesses, your general expertise, promotional opportunities, updated information regarding products/services, and a means of coming into contact with you. Newsletters are a great way to educate your readers with important information that they might be interested in so that they are fully aware of the goings on of your business. Even if they don’t make a purchase with your business for each and every newsletter, you are keeping them actively informed until they do choose to purchase your product in the future. Valuable content intrigues readers to the point where they have to know more.  

 

THEY KEEP READERS INFORMED

You’ll be surprised to learn that a lot of people are interested in hearing about upcoming events, especially if the event is directly related to something they’re interested in. Most people won’t reach out to you for this type of information, therefore if you send it directly to their inbox you are reaching out to those people in regards to what is coming up for your business where you otherwise weren’t. You can also include information on upcoming sales and promotions that your business will be having in the future or information on new products or services.   

 

THEY INCREASE YOUR SOCIAL MEDIA FOLLOWING

Including your social media usernames in your newsletter allows your readers to find your business virtually anywhere. Social media platforms such as; Facebook, Twitter, Instagram, Google+, and Linkedin, are increasingly important when it comes to advertising and increasing your business’ overall growth. Unfortunately, generating a following on social media platforms can be quite tricky but little did you know that social media links on emails have a high click-through rate! That’s more potential clients directly accessing your social media sites and viewing your advertising materials.

 

“Social media is about people. Provide for people and they will provide for you”

 

THEY GENERATE TRAFFIC TO YOUR WEBSITE

Every business out there wants people to visit their website and purchase their products/services. But what actually gets people to your website? It’s not enough to hope that your website will pop up on Google when people are searching for the type of product you offer. Having a newsletter aids in generating traffic directly to your website through repeated exposure. However, before your readers view your website they must first be interested in learning more about your company and what you have to offer to them and that is where having quality content comes into play.  

 

THEY LEAVE AN IMPRESSION

Newsletters are generally a one-sided, single piece of paper that are distributed electronically via email. That being said, there is not a lot of space to be wasted on useless information. Having too many words can be overkill when it comes to newsletters. Be informational but to the point in a way that represents your business’ tone of speaking. Even better… use illustrations! An image that will catch the attention of the reader will leave a lasting impression that will make them come back for more.

 

THEY DRIVE SALES

Think of how many times you made a purchase based off of an e-mail or newsletter that you had received. Over 50% of people who receive emails made at least one purchase based on promotional content!.. and that’s only one purchase. Promotions located directly within a newsletter entice the readers to not only read up on the content you’ve provided but it also entices them to buy your product/service. Think of a newsletter promotion as directly pitching a sale to a potential buyer, because that is exactly what you’re doing.

 

“Sell the problem you solve, not the product.”

 

Typical newsletters are distributed electronically via email directly to your readers inbox. Make sure to periodically send your newsletters, either once a month, twice a month, four times a year, etc. Whichever you choose, be sure to be consistent as your readers will be expecting a newsletter from you. Customers looking to connect with you aren’t looking to be pushed on the back burner and emailed at your convenience, they have personally subscribed to your newsletter with hopes that receiving your newsletter will be beneficial to them.

Because we’ve simply given you too many indisputable reasons why you should have a newsletter for your business, contact Royal Ink Design to have one designed for you! I mean… look how absolutely beautiful our custom designed newsletters for a local Las Vegas dermatology clinic are!!!

Monthly Newsletter Example