Business cards are physical, highly portable marketing materials that are used to put a face to a business and provide means for contacting one. Almost every business out there has one and you should too! However, there is more to business cards then simply slapping your name and number on a piece of paper. There are several underlying aspects that go into creating a well-rounded, effective business card.
Let’s run through the details! Note: all images provided below are of custom business cards designed and printed by Royal Ink Design!
Key information that you should always include on your business cards is as follows:
-company name via your logo
-your job title
-company phone number
*Permitting that you have enough space*
-social media handles
– fax number
-personal phone number
Keep in mind that every business card has two sides! So be attentive to which information you put on which side to ensure that the end product isn’t too crowded or diluted.
Make sure you choose a font that isn’t too dynamic that you can’t read it once it’s printed. Choose something legible but not generic. You want it to be suitable for your brand without taking away from the actual information. Also, keep your font at 12 points or larger to stay on the safe side!
Keep your overall design simple! The most effective business cards draw attention all while providing the proper information. That’s walking advertising! First of all, use your logo and the main dynamic of your business card by means of introducing your business through brand appeal. Second, consider using an image as a way to showcase a specific product that you offer. This will speak volumes when it comes to the quality of your product or services. Last of all, place most if not all information on the back of the card to avoid taking away from the logo so intricately placed on the front. Keep in mind throughout the designing process of how things will fit on the card once printed. And get them professionally printed! If you want to appear as though your business is professional, it is imperative that you’re marketing materials come off as professional as well.
SHAPE AND SIZE
Typical business cards are 3.5” X 2” rectangles. Some are thicker than others depending on the paper your select and some more dynamically shaped depending on the shape you choose. If it suits your brand, consider embossing your cards, adding folds, hole-punching them, or adding some delicate foil accents. However, if you choose any of these options be sure that you do so for the right reasons. Sometimes standing out just to stand out can send the wrong message.
Why go through all of the effort to design an awesome card if you’re not going to put it to use properly? Below you will find some of the best practices for distributing business cards!
BUSINESS CARD PRACTICES :
- Always carry them with you! You never know who you’re going to meet or when you’re going to need them.
- Don’t hand them out to everyone; hand them out to people you’ve shaken hands with personally.
- Ask people for their business cards, then pitch yours.
Need help designing your business cards?..
Consider enlisting the help of a professional graphic design agency such as ourselves. Ideally, we design your logo (if needed), then go on to design your business cards as well as other marketing materials (postcards, flyers, brochures, banners, etc) that you may need. As graphic designers we design it all while carrying your brand identity through to each and every product. Once designed, we even print! Why? Because graphic design, print, and web development are what we do!