Graphic Design Easter

Slip some of these 10 unique gifts inside an Easter basket for the graphic designer in your life and you’ll have them at the palm of your hands!

Gifts for Graphic Designers

1. Pantone Stationary Set ($14.95)

The set includes letterheads, envelopes, and stickers in various different Pantone color swatches. Perfect for organizing your workspace!

Available at: www.pantone.com

Gifts for Graphic Designers

2. How to be a Graphic Designer Without Losing Your Soul ($15.87)

A book by Adrian Shaughnessy about his own personal success in graphic design that features interviews from 10 leading designers, as well as a how to guide for navigating the profession. This book is must read!

Available at: www.barnesandnoble.com

Gifts for Graphic Designers

3. The Design Deck ($19.90)

This playing card deck features 52 useful pieces of information about the history of graphic design, typography, color theory, various design techniques and examples.

Available at: www.forrestgoods.com

Gifts for Graphic Designers

4. Witty Coffee Cup ($14.99)

This black and white ceramic coffee cup is perfect for the graphic designer that doubles as a coffee lover in your life.

Available at: www.desket.com

Gifts for Graphic Designers

5. Smartphone Tripod ($4.88)

This tripod can be used with both your smartphone and your camera! It also features a ball swivel that allows you to adjust the angle exactly to your shooting preferences. Perfect for product photography!

Available at: www.amazon.com

Gifts for Graphic Designers

6. The Web Design Sketchbook ($30.00)

This hard cover sketchbook is perfect for the modern web designer as it features pages of browser windows and grids!

Available at: www.lulu.com

Gifts for Graphic Designers

7. JBL Flip Bluetooth Speaker ($79.75)

This speaker isn’t just wireless and portable. It’s also splash proof and suitable for all weather conditions! The battery will provide you with 10 hours of continuous streaming, long enough to last an entire work day at the studio. Sold in 8 different colors. Besides, what graphic designer doesn’t listen to music?!

Available at: www.jbl.com

Gifts for Graphic Designers

8. Graphic T-shirt ($24.00)

This t-shirt is made with 100% jersey cotton for both softness and comfort. It’s also available in 17 different colors!

Available at: www.society6.com

 

Gifts for Graphic Designers

9. Keyboard Pencil Holder ($11.99)

This pencil holder is constructed out of recycled keys from a computer keyboard and is available in the two shapes shown above.

Available at: www.perpetualkid.com

 

Gifts for Graphic Designers

10. Faber-Castell Artist Pens ($27.99)

These 8 PITT artist pens are not only permanent, they are also waterproof! The pack comes with various sizes and tips for your drawing preference!

Available at: www.michaels.com

 

HAPPY EASTER!!!

Positive Working Environment

We all may go to work, but that doesn’t mean that we all love to. We spend just as much time at work as we do in our personal lives nowadays, which is why we must come to some sort of balance between the two. Not one single person can honestly say that their work life doesn’t have an impact on their personal life. Having a positive work environment is key for both employees and employers when it comes to maintaining happiness, productivity, and profitability!

Keep reading to discover how to establish a positive working environment at your office! We promise your business will only benefit from it!

 

ALLOW FOR OPEN COMMUNICATION

Establishing an open form of communication can involve a lot of different elements all melded into one. As an employer you must make yourself easily accessible to your employees at all times. Your employees should feel as though they can openly communicate with you in regards to what they need from you. Yes, that means forming a professional relationship in the workplace! Communicating with one another on both good and bad issues will help clear the air and establish a positive corporate culture.

A great way to keep the communication open at your office that we personally incorporate at ours is that of weekly meetings. We absolutely love and value our weekly meetings as they give us the opportunity to re-group on a regular basis.

SET AN EXAMPLE

One of the most important parts of being the employer is setting the right tone at work. There are a lot of companies that are miserable to work for simply due to the fact that the owner or manager is insufferable to work with. Trust us, you don’t want to be like that. A lot of what happens at the workplace revolves around the tone that is set. If there is a bad tone at work then the likelihood that your employees will enjoy working with you is slim. Maintaining a positive atmosphere in the office will help you to maintain better results for your company!

SHOW RECOGNITION

Recognizing your employees’ hard work can go a long way when it comes to increasing productivity and forming professional relationships. After all, who doesn’t love to hear that they are doing a good job? It’s often discouraging as an employee when you know that you are working hard but no one seems to notice. Recognizing your employees will encourage them to keep up the good work and it will also make them feel appreciated, which can go a long way for any business.

Ways to show your recognition don’t always have to be monetary. Other ways to show your recognition could include giving mini-prizes, offering early days off, or surprising them.

EMPHASIZE THE TEAM SPIRIT

Creating the notion of a team will help your employees feel as though they are truly a part of something. Nothing feels better than knowing that you are working on something much larger than yourself. Instilling team spirit is not always easy, but it is important when it comes to making sure that everyone involved is working towards the same goal, together.

You can show team spirit by celebrating birthdays, personalizing your workspace, and taking some time out of your day to just have fun!

ACTIVELY SHARE IDEAS

Encourage your employees to openly share their ideas! No two people are the same, therefore allowing them to have their say could open up bigger and better opportunities for your company. Remember that you hired your employees for a reason, trust in your decision! Your employees will feel as though their input or opinion is of value and will be more open to sharing their ideas in the future.

A fantastic way to do this is to have an open door policy at all times!

BE UNDERSTANDING

It is imperative to always be understanding of your employees’ personal needs. Your employees will have emergencies, they will have appointments, some of them might have kids, and the list could go on. Companies that leave no room for flexibility and who put undue stress and pressure on their employees have a higher likelihood of decreased productivity and profitability. Workplace stress can also lead to decreased loyalty which could leave you with zero employees in the long run.

Over 50% of employees experience conflict between their work and personal lives. Consider changing your office hours, leaving some wiggle room, or allowing employees to work remotely! The rules of the workplace are always evolving, in 2017 it’s either go with the flow or sink with the tide.

 

The body of this blog, speaks for the take-away message itself don’t you think???

Business Organization

Some people are born with the inherent ability of being incredibly organized, while others are not. Don’t feel bad, the organizationally inclined individuals are there to teach those less inclined how to become just as efficient and systematic! Organization is not a one and done event, it is learned and it is practiced each and every day for the rest of our lives. Without organization there would be no order and without order there is only chaos.

Keep reading to learn how to organize your business and keep it that way!

 

HAVE A DAILY GAME PLAN

Your schedule is completely up to you. It’s not up to us to decide when you check your emails, when you make phone calls or set meetings, or when you do your accounting. But it is up to us to provide you with the necessary information to better organize your day and your business. Setting up and getting into a daily routine can only increase your productivity and make your overall experience as an entrepreneur a lot more enjoyable.

GENERATE TASK LISTS

As your business grows your life will be consumed with tasks and whether or not you think you’ll remember all of them, you should write them all down anyway. Organize your tasks however you wish! Separate them by customer, or type, or priority. Whatever will help you to better manage your time and stay up to date with your customers is key to having a successful task list. Have a task list for your personal life too! Lists are incredibly useful because there is nothing more fun than checking something off a list. At the end of every day, your incomplete tasks will roll over onto the next day with higher priority. Keep track of how useful the system is over time and then make changes as you see necessary.

KEEP AN UPDATED CALENDAR

When we say keep an updated calendar, we mean just ONE calendar. Your calendar can be online, on your handheld, or simply on your office wall.. whatever you choose, it is easiest to keep all of your scheduled meetings and events in one place. This way you will be able to keep track of everything going on in your business without the likelihood of forgetting or missing an important event. You can go one step further and color code your calendar as well! Remember that the key to a successful calendar is to have it, use it, take it with you, and to keep it updated at all times. If you aren’t doing all of these things, then you aren’t doing it right.

ORGANIZE YOUR DESK

Update current desk items that bore you and make them more suitable to your personal style! Buy new stationary, writing materials, technology, etc. Organize paperwork alphabetically and by color also and you will find that over time you will become accustomed to recognizing paperwork by the way that you organized it. Take your time getting organized and be sure to stay on top of it! An un-organized desk leads to an un-organized business.. and who wants to be a part of that? No one.

PURGE

Purging your desk and your computer of useless information could save you time and space in the long run. Old files can be shredded, worn out office supplies can be donated or trashed, and outdated technology can be updated! And this general rule can be used for absolutely everything in your office.

GO DIGITAL IF YOU CAN

We highly suggest going paperless due to the fact that it lowers the risk of misplacing important documents while allowing you to stay organized in a more digital format. Paper documents can easily be scanned and uploaded to your computer at the push of a button and doing so will give you portability and accessibility like never before! Don’t worry about misplacing documents or spending eons searching for papers when you can search through all of your documents on a computer at once. Make sure you regularly update your software and scan for performance issues as well and back up all your files to a trusted server to keep them extra safe. That’s going the extra mile for your business and your customers!

SUGGESTED APPS

Below you will find a list of suggested apps from yours truly to help you stay organized online:

 

 

Now that we’ve given you the tools to get organized and stay organized, it’s up to you to begin. It all starts with a simple step! So, turn the page, get organized, and discover what operating a business should really feel like!

Business cards are physical, highly portable marketing materials that are used to put a face to a business and provide means for contacting one. Almost every business out there has one and you should too! However, there is more to business cards then simply slapping your name and number on a piece of paper. There are several underlying aspects that go into creating a well-rounded, effective business card.

Let’s run through the details! Note: all images provided below are of custom business cards designed and printed by Royal Ink Design!

 

INFORMATION

 Key information that you should always include on your business cards is as follows:

-company name via your logo

-your name

-your job title

-company phone number

-company e-mail

-website

-address

 

*Permitting that you have enough space*

-social media handles

– fax number

-personal phone number

 

Keep in mind that every business card has two sides! So be attentive to which information you put on which side to ensure that the end product isn’t too crowded or diluted.

 

FONT

Make sure you choose a font that isn’t too dynamic that you can’t read it once it’s printed. Choose something legible but not generic. You want it to be suitable for your brand without taking away from the actual information. Also, keep your font at 12 points or larger to stay on the safe side!

 Custom Business Card

DESIGN

Keep your overall design simple! The most effective business cards draw attention all while providing the proper information. That’s walking advertising! First of all, use your logo and the main dynamic of your business card by means of introducing your business through brand appeal. Second, consider using an image as a way to showcase a specific product that you offer. This will speak volumes when it comes to the quality of your product or services. Last of all, place most if not all information on the back of the card to avoid taking away from the logo so intricately placed on the front. Keep in mind throughout the designing process of how things will fit on the card once printed. And get them professionally printed! If you want to appear as though your business is professional, it is imperative that you’re marketing materials come off as professional as well.

 

 Custom Business Card

SHAPE AND SIZE

Typical business cards are 3.5” X 2” rectangles. Some are thicker than others depending on the paper your select and some more dynamically shaped depending on the shape you choose. If it suits your brand, consider embossing your cards, adding folds, hole-punching them, or adding some delicate foil accents. However, if you choose any of these options be sure that you do so for the right reasons. Sometimes standing out just to stand out can send the wrong message.

 

  Blue Foil

 

Why go through all of the effort to design an awesome card if you’re not going to put it to use properly? Below you will find some of the best practices for distributing business cards!

 

BUSINESS CARD PRACTICES :

  • Always carry them with you! You never know who you’re going to meet or when you’re going to need them.
  • Don’t hand them out to everyone; hand them out to people you’ve shaken hands with personally.
  • Ask people for their business cards, then pitch yours.

 

Need help designing your business cards?..

 

Consider enlisting the help of a professional graphic design agency such as ourselves. Ideally, we design your logo (if needed), then go on to design your business cards as well as other marketing materials (postcards, flyers, brochures, banners, etc) that you may need. As graphic designers we design it all while carrying your brand identity through to each and every product. Once designed, we even print! Why? Because graphic design, print, and web development are what we do!

 

 

print and digital advertising

 

Over the past couple of years you may have heard the controversial topic of whether or not print advertising is coming to an end. We have been hearing this for years yet print advertising is still thriving! You may feel as though the digital revolution has taken over the marketing world but the truth is that the best thing you can do for your business is use a combination of both. Of course both have their advantages and disadvantages but you will find that learning how to balance print and digital advertising will take you far when it comes to interacting with as many people as possible.

 

SO… not only is print advertising still alive itself but when combined with digital advertising it thrives as an advertising tactic!

 

Below we will take a closer look at the benefits of both print and digital advertising before we give you tips to combine them yourself.

 

BENEFITS

  1. PHYSICALITY

Print advertising is purely physical! Physical meaning anything directly printed on an object used for advertising purposes. This includes but is not limited to items such as; pens, key chains, brochures, business cards, signs, flyers, billboards, posters, clothing, accessories, and stickers. Print advertising tends to be more personal as a physical object is hand delivered to the consumers home and since people are inherently lazy, said print advertising tends to linger around the home for a while before eventually either being used or thrown away. That’s more time for your potential clients to read and re-read your advertising materials! Digital advertising, however, tends to disappear rather quickly and at the click of a button your advertisement is gone.

 

  1. LEGITIMACY

Print advertising tends be viewed as more legitimate as it is a vibrant, attention-capturing advertisement that you can actually touch. Advertisements delivered to the home lead to people actually reading the information you have provided rather than simply overlooking. When it comes to digital advertising, some people overlook your advertisements in their inbox as spam and therefore disregard your advertisement all together.  All the while. there is no danger to receiving print advertisements.

 

  1. AUDIENCE TARGETING

When it comes to audience targeting you must first understand that people have different reading and buying habits. Millennials are growing up in a world consumed by the internet as new technologies are always evolving, while non-millennials utilize print as their main method of advertising. With that in mind, it’s reasonable to understand why using both print and digital advertising will help your business reach more people. Utilize as many channels as possible and your business will have a wider audience; it’s as simple as that!

 

  1. ENGAGEMENT

Digital advertising allows businesses to reach a wider variety of people at a much faster pace than print advertising will ever allow. With social media being as popular as it is for people of all ages and demographics, businesses can engage actively with consumers online. Whether it be generating followers on Facebook, re-tweeting posts on Twitter, commenting back on Instagram, or interacting on Linkedin, and Google+, businesses can not only increase their audience significantly but they can also maintain those relationships on a regular basis. This is why social media has become the single most effective marketing tool for businesses today! Not much of this can be said for print advertising.

 

  1. BRAND APPEAL

Putting out both print and digital advertising allows businesses to establish brand recognition with their audience over time. Therefore it is important to stay consistent when it comes to font choice, colors, and image style. Once you have established brand recognition, your consumers will be better able to recognize your business based off of the style you put out there for yourself. They will associate your marketing materials with who you are as a business and further come conclusions based off of the information you provide. This consistency gives your readers the type of reliability that people appreciate and hold value to.

 

TIPS TO COMBINE

  • When participating in events, say you have a booth, give away prizes for people who sign up for your newsletter or email list.
  • Put your social media handles as well as the link to your website URL on all of your print advertising materials.
  • Place special promotional codes on print advertising materials.
  • Create your own hashtag to put on your print advertising materials so that people will associate that hashtag with your company.
  • Use a touch screen as a marketing tool that allows people to follow you on social media at the click of a button.
  • Have special promotions for new followers specifically.
  • Use a call to action that gives your readers the incentive to sign up for your newsletter or follow you on social media.

 

Now that we have given you the tips to combine your print advertising with your digital advertising, put them into action! Combining the two will help your business to build connections with people and drive those people to connect back with your brand as well. With how quickly the world of marketing and advertising evolves, whether it be from print to digital or from digital to print, it is imperative that your business adjusts to the changes.

 

Combining your print advertising with you digital advertising is not adapt or die, but it is certainly adapt and prosper.

 

If you don’t know where to begin merging your print and digital advertising, seek help from professional marketing and advertising agencies such as ourselves! After all… it’s what we do!

Monthly Newsletters

Newsletters are a valuable tool used by many companies today to not only market and advertise to their readers but to also distribute information and advice. They have the ability to increase customers and increase sales with just the click of a button. Interacting with readers on a regular basis allows your business to build the type of relationship with your clients that all business’ strive for. Not only do they read your newsletter when it comes out but they also follow your specials and purchase your products!

 

Have we sold you on the mystical powers of newsletters yet?!

 

Keep reading to learn more about the numerous benefits that putting out a newsletter could offer to your business and then let us know if you’ve decided that you have to have one. We’ll be waiting! 

 

THEY BUILD CONTACTS

When clients or potential clients subscribe to your newsletter off your website they are entrusting in you their email and other contact information. Over time you will discover that your list of contacts is quite large and you will see that you have built a more personal following than simply generating likes on social media. Doing so will also give you the opportunity to network with potential affiliates in your demographic area. Emails are also incredibly easy to share, thus having an email newsletter allows your readers to forward it to people whom they believe might be interested in your services as well. Just think about it.. with the click of a button your newsletter could build even more contacts than you initially imagined. A good newsletter has the potential to be forwarded to at least three other people you didn’t even know you were reaching.

 

THEY MAINTAIN RELATIONSHIPS

Once you have generated a lengthy contact list you must be sure to maintain those relationships. Why would you go through the work of creating and distributing a newsletter if you aren’t going to follow up with the people you’re reaching out to? It doesn’t make much sense does it? Newsletters are an effective way of keeping in touch with both past and present clients on an ongoing basis. In order to maintain any relationship, it has to be mutually beneficial to both parties. Think of it in terms of loyalty; you can’t expect your customers to be loyal to you if you’re not loyal to them and vice versa. Your customers wouldn’t have signed up to receive your newsletter if they weren’t already fans of your product/service. Keep that in mind because providing value and content that resonates to your consumers is what truly matters.    

 

“Activate your fans, don’t just collect them.”

 

THEY ESTABLISH EXPERTISE

The very writing you provide in the content of your newsletter allows you to demonstrate your expertise in your field. Doing so can instill confidence within your readers and give them the satisfaction in knowing that you are well educated in what you’re offering or selling. Establishing this sort of leadership is marketing 101 and will help you stand out amongst your competition. Making a first impression is incredibly important but what’s more important is consistency when it comes to maintaining that impression. 

 

“Knowledge will give you power, character demands respect.”

 

THEY DISTRIBUTE CONTENT

Your newsletter should be packed full of useful information that demonstrates the qualities your business possesses, your general expertise, promotional opportunities, updated information regarding products/services, and a means of coming into contact with you. Newsletters are a great way to educate your readers with important information that they might be interested in so that they are fully aware of the goings on of your business. Even if they don’t make a purchase with your business for each and every newsletter, you are keeping them actively informed until they do choose to purchase your product in the future. Valuable content intrigues readers to the point where they have to know more.  

 

THEY KEEP READERS INFORMED

You’ll be surprised to learn that a lot of people are interested in hearing about upcoming events, especially if the event is directly related to something they’re interested in. Most people won’t reach out to you for this type of information, therefore if you send it directly to their inbox you are reaching out to those people in regards to what is coming up for your business where you otherwise weren’t. You can also include information on upcoming sales and promotions that your business will be having in the future or information on new products or services.   

 

THEY INCREASE YOUR SOCIAL MEDIA FOLLOWING

Including your social media usernames in your newsletter allows your readers to find your business virtually anywhere. Social media platforms such as; Facebook, Twitter, Instagram, Google+, and Linkedin, are increasingly important when it comes to advertising and increasing your business’ overall growth. Unfortunately, generating a following on social media platforms can be quite tricky but little did you know that social media links on emails have a high click-through rate! That’s more potential clients directly accessing your social media sites and viewing your advertising materials.

 

“Social media is about people. Provide for people and they will provide for you”

 

THEY GENERATE TRAFFIC TO YOUR WEBSITE

Every business out there wants people to visit their website and purchase their products/services. But what actually gets people to your website? It’s not enough to hope that your website will pop up on Google when people are searching for the type of product you offer. Having a newsletter aids in generating traffic directly to your website through repeated exposure. However, before your readers view your website they must first be interested in learning more about your company and what you have to offer to them and that is where having quality content comes into play.  

 

THEY LEAVE AN IMPRESSION

Newsletters are generally a one-sided, single piece of paper that are distributed electronically via email. That being said, there is not a lot of space to be wasted on useless information. Having too many words can be overkill when it comes to newsletters. Be informational but to the point in a way that represents your business’ tone of speaking. Even better… use illustrations! An image that will catch the attention of the reader will leave a lasting impression that will make them come back for more.

 

THEY DRIVE SALES

Think of how many times you made a purchase based off of an e-mail or newsletter that you had received. Over 50% of people who receive emails made at least one purchase based on promotional content!.. and that’s only one purchase. Promotions located directly within a newsletter entice the readers to not only read up on the content you’ve provided but it also entices them to buy your product/service. Think of a newsletter promotion as directly pitching a sale to a potential buyer, because that is exactly what you’re doing.

 

“Sell the problem you solve, not the product.”

 

Typical newsletters are distributed electronically via email directly to your readers inbox. Make sure to periodically send your newsletters, either once a month, twice a month, four times a year, etc. Whichever you choose, be sure to be consistent as your readers will be expecting a newsletter from you. Customers looking to connect with you aren’t looking to be pushed on the back burner and emailed at your convenience, they have personally subscribed to your newsletter with hopes that receiving your newsletter will be beneficial to them.

Because we’ve simply given you too many indisputable reasons why you should have a newsletter for your business, contact Royal Ink Design to have one designed for you! I mean… look how absolutely beautiful our custom designed newsletters for a local Las Vegas dermatology clinic are!!!

Monthly Newsletter Example

 

 

Small Business Social Media
As a small business owner you know there’s a lot of work that goes into marketing and advertising your business in what seems like little time to do so. What if we could break down social media into 5 easy steps specifically catered to people either looking to start a small business or people who already own one?

Breaking into social media marketing for the startup or small business owner doesn’t have to be so intimidating.

All it takes is strategizing, getting social, engaging, advertising, and analyzing. Sound simple? Good, because it is.

Now let’s get started!

 

 

STRATEGIZE

RESEARCH

Find your niche! Research your competitors and get to know their strategies, but more importantly learn how to build your own. Running a successful social media campaign for a small business involves having an excellent strategy. Write down your goals; what you want your business to become, what you’re selling, who you’re selling to, and how you’re going to sell it. Now be realistic; where do you see yourself in 5 years? 10 years? Write down all the details and take notes because operating a business is hard work and the initial steps to starting one are crucial. Over time expand each detail further and further until you feel that you have it all mapped out and then trust in it. Trust in your plan, trust in the process, and trust in the results. Sign up for social media marketing articles and tips from popular websites or blogs- these daily insights will motivate you to push on towards making your dreams a reality.

AUDIENCE

Knowing who your intended audience is can be more important than you think and it starts with understanding that your product/service isn’t for everyone. Once you know who your product/service is for, then you can better market to those individuals specifically. Learn which social media platforms your intended audience frequents and go to them! Learn how to use those social media sites, build a profile, and begin your marketing. You won’t get customers unless you know where to reach them.

 

GET SOCIAL

PLATFORMS

No two social media platforms are the same. Yes they all have profiles that allow you to update all of your information and yes they all allow you to have followers. But all social media platforms are built for different reasons and vary in who frequents them.

SCHEDULING

Posting on social media can be incredibly daunting and there is a right way and a wrong way to go about doing so. Make sure you always use visuals- clean, attention-grabbing images. Posts with images receive far more engagement than posts without images. People use social media to be entertained and can you honestly say that a post without images captures your attention? Probably not. Large companies know that both engaging and promoting on social media are the key to success and sales. Is scheduling not something that you think you can take on as an everyday task? If so, you’re in the right place, Social Media LV designs, writes, and posts to your social media platforms so you don’t have to!

CONSISTENCY

Now that you know what type of material to post about, it is important to remain consistent. Whether you post every day or three times a week, make sure that you are using the same pattern every single week. Your social media presence is all about just that- being present! Actively posting on social media gives your consumers the type of reliability that is expected out of any business. How do you presume it looks when people visit your social media accounts and you haven’t posted in a long period of time? It doesn’t look good. Lacking a social media presence is the same as lacking legitimacy. An active social media presence shows your audience that you are not only dedicated to them but you are dedicated to operating your business as well.

 

ENGAGE

PARTICIPATE

Brand awareness begins once your business starts making an impression on social media. Formulating a brand identity and staying true to who you are says more to your consumers than you may think. So join other groups and communities that are similar to yours, introduce your business, and build connections! Gaining affiliates is another way to increase your social media presence and gain followers.

CONVERSE

Above we discussed the importance of understanding your intended audience but now you must understand the importance of engaging with them as well. Once you have found your followers, follow them back and converse with them! Look for opportunities to create an actual connection with your followers on a one-on-one basis; getting personal with your consumes allows them to get personal with you. Reach out to your customers often, ask them to fill out surveys, review your products, answer questions, and share photos of themselves with your product/service. Doing all of those things gives you the opportunity to retweet and share content that your followers will truly enjoy. Engaging with your audience on social media will help you to build a community that everyone will want to be a part of!

 

ADVERTISE

COORDINATE

Coordinate your social media platforms by including the URLs to all of your different social media profiles on each individual platform. Optimize your website or blog by adding the URL for those directly to your profiles as well! Doing so can truly entice your viewers to visit your other social media platforms and follow your business on those too.

LINKING

When you share links on social media you are promoting your business on a level that simply posting an image cannot compare to. Google search engine gathers information directly from linking through URL clicks and conversions when analyzing SEO! So link away! Link to your website consistently, link to your other social media platforms, link to articles related to the product/service that you offer, link to your blog, etc etc. Directing your audience to your other links is a great way to gain traffic to your website as well as boost your business’ SEO through your social media. It’s a double win!

PAID ADVERTISING

If you’re looking to accelerate your sales through social media, consider paid advertising through Facebook, Twitter, or Linkedin. All three of these social media platforms offer advertising solutions to help you get brand exposure, sales, website traffic, and audience engagement. If this sounds appealing.. look into your budget and see if paid advertising is an option you can afford. Sometimes making the investment can produce great results.

 

ANALYZE

MEASURE PROGRESS

Tracking your performance can easily be one of the most intimidating tasks for any small business, however it is also the best way to determine which parts of your strategy are working and which parts aren’t. Pay attention to your growth and engagement especially as these two are the most helpful in gaining more traffic to your social media accounts. Once you do so you can then begin making adjustments to things that don’t work and begin investing more into the things that do work.

PRACTICE PATIENCE

Over time you will come to see that your social media presence has helped you to build a stronger audience and increase sales like nothing else ever before. The worst thing you can do is compare your business to the success of anothers’. Understand that no two business are the same.. that doesn’t mean that yours is worse or that you’re failing.

 

Now that you know the 5 steps, the rests is simply rinsing, lathering, and repeating. Do you think you can handle that?

We know you can!

You may be accustomed to content marketing, social media, and building SEO as three separate concepts aimed towards achieving overall success, but what if we told you that you can do all three at once? Due to changes at Google, the three work in unison in building relations and increasing traffic. SEO is no longer only about keyword research and linking, but it now also includes profiling and page content.

Is your business struggling to make its’ way to the top of Google’s search engine results? If so, this blog is aimed towards helping you better understand what SEO is specifically and how social media plays a huge role in helping your business receive the recognition it deserves.

SEO EXPLAINED

Search Engine Optimization, SEO, is the process of obtaining high visibility in a search engine’s results. Google itself has an algorithm that they use to assess websites and their content. Recently Google has undergone some algorithm changes by means of establishing a more human feel, thus they now take into consideration the type of content you distribute as well as the keywords you use with them. The algorithm itself is rather extensive but can be divided into two distinct categories; relevance and authority.

GOOGLE’S ALGORITHM: RELEVANCE & AUTHORITY

Did you know that proving that your business is authentic on your social media accounts actually ranks you higher on the Google search engine? Your credibility as an established company as well as your social media influence are all taken into consideration when Google determines your business authority. This means including content that is relevant to the service you offer, reaching a variety of viewers on your feed, and increasing content resonance which we will cover more when we discuss content indexation later on.

GOOGLE’S PREFERENCE: GOOGLE PLUS

Since Google has their own social media platform, having a good Google+ presence is incredibly important to increasing SEO. So be sure to pay extra attention to your Google+ profile and stay engaged with people in your circles to ensure that your content appears higher on Google’s search engine. You may think it sounds silly for Google to play favoritism over their own social media platform but in actuality, Google+ is just a simpler way for Google to gather keywords and content for their algorithm.

SOCIAL MEDIA’S ROLE

Social media has become increasingly popular in recent years and is easily the fastest way to market businesses today. With the ability to advertise to people worldwide in a variety of different contexts, social media helps businesses grow in followers at a significant rate. Social media has revolutionized how people communicate with one another entirely and because of that Google began incorporating social media into their algorithm. Now nearly everything you do on social media impacts your SEO and the potential for your business to be recognized.

KEYWORD USAGE

How you use keywords matters just as much as the keyword itself; use keywords to answer questions that your consumers might be asking. In order to do this, put yourself in the shoes of someone who would search for what your business offers on Google. Instead of using stand-alone keywords like, “pain management” try using questions like, “What is the best pain management center in Las Vegas?” Doing this exercise will help you better reach your intended audience on search engines as using keywords can create multiple listings for your company. Using keywords in your content on social media has it’s own SEO benefit as well as social media sites have a higher authority ranking as mentioned above.

LINKING

Social media sites are frequented by people of all ages and demographics, therefore linking on them can increase your business’ SEO significantly. Linking on social media sites is said to generate a lot of traffic through search engines. For instance, when linking to or from social media platforms your content bounces all around the web through those links directly. Instagram is notorious of this as each individual hashtag acts as a link. Google search engine uses what are called, social signals by means of getting links.

SOCIAL MEDIA PROFILES

Every social media platform contains a profile specifically designated for information about a business. Generally there is a spot for your company name, your address, and phone number. There will also be an about section where you summarize who you are as a company, what you stand for, and the type of service you provide. What you may not be aware of is that Google relies on reviews of social media profile for businesses made by third-party sites. Which means that completely filling out your social media profile with not only the required but the additional information improves the visibility of your company’s social media accounts.

CONTENT INDEXATION

Content on social media is only as good as the creative idea behind it. Therefore, in order for content to truly make a difference when it comes to advertising on your social media accounts, it must truly stand out. Your content should inspire your viewers to like, comment, share, re-post, or re-tweet! Search engines index content based on how much attention they have generated in likes, comments, shares, etc. so that people can easily find them when searching for it. Below you will find six tips to improving your content and increasing their likability.

  • Add emotional and sentimental value.
  • Tell stories that are relatable and compelling.
  • Stay at the top of your viewer’s mind with valuable content.
  • Share infectious content that is likely to spread.
  • Be informative and promotional.
  • Include your website or social media URLs.

Remember that it is just as important to reveal the more personal side to your business as it is to incorporate the professional side and make sure to keep an equal balance of the two. Lacking a personal touch lowers client engagement and likability but lacking professional service lowers growth and sales. Having a balance of both leads to clients who buy your product/service and rave about your customer service to their friends and family.

Social signals include; comments, shares, likes, tweets, etc. So not only does your activity on your social media accounts matter, but your viewers’ activity matters as well.

Now that you know the key components to increasing your search engine optimization through social media – get to it! It’s not enough to use the right keywords, included valuable content, and share links; you must also actively engage with your viewers. Here is a brief overview:

  • Include valuable keywords.
  • Link everything you can to anything you can.
  • Fill in every field of your social media profiles.
  • Promote your content regularly.
  • Encourage likes and shares to increase SEO.
  • Engage with your audience.

And there you have it! Take away the hassle and hire Social Media LV to do this all for you!