Lux Dermatology, formerly known as Desert Dermatology, became our client recently. They happen to be in our same office complex, what are the odds?! They have been operating here in Las Vegas for over 10 years, but had done little to no advertising or marketing until they walked through our doors!
We literally gave them a face lift! From their Logo, to their website, to their entire marketing collateral, we re- branded the company and it has been so much fun. We Royal Inked them out, and now their marketing feels like it should.
Lux Dermatology specializes in general dermatology and also aesthetics. They provide advanced medical treatment, diagnostic evaluations and surgical techniques for all skin conditions. They also offer a wide range of cosmetic products and treatments to rejuvenate and refresh the skin. I had a facial at Lux Dermatology with Judi Rush..and boy was it AMAZING!
Bridgette Wiley, their Office Administrator is just the Bomb Diggity and all of the staff there is incredibly amazing. We love cool, down to earth people and the team at Lux is just that! We love that they understand marketing and how a great design can really make a difference. We love how they do high end marketing materials and they really love to give the WOW factor, which is what we love to do BEST!
They have recently partnered up with iHeartRadio, 106.5, and 95.5 the bull, and they have tons of fun marketing events coming up. They are keeping us busy and we love every bit of it. We designed Got Skin? Shirts for their events, as well as their giveaway, custom designed sunscreens, that is badass marketing right there. 😉
We had so much fun with this project! Mainly because we love working with new apparel companies and also the Slick Money Apparel team is just amazing to work with. Slick Money Apparel is a new urban style clothing company based out of New York City. The artwork on their clothing is on point, hmmmm….I wonder who designed those ;). We wanted to create a website that really spoke to their customers. We wanted it to be simple and catchy and really display their amazing clothing. Slick Money went the extra mile and had a professional photo shoot done. This is absolutely essential when it comes to apparel companies. We actually believe it is paramount when designing a website in general. We always encourage our clients to get professional photos for their websites, it just makes the website so much more professional and really helps display their business well. Slick Money Apparel is set to go live very soon. They are getting everything ready for their big launch. We are certain they will be huge in the apparel industry and we wish them all the success in the world!
Have you assessed your brand’s current image lately? We encourage you to think about the qualities, values, and experiences your customers associate with your brand and determine if your brand is a good representation of that. It is also important to make sure that your brand is keeping pace as the market evolves. If you have come to the conclusion that your branding is in need of a fresh new look, there are a few things you can do to make this happen seamlessly. Take a look at your product packaging, stationery, and printed materials. If they have not been updated since the beginning of time and do not align with your brand’s philosophy today, new marketing materials can rejuvenate your image. Keep in mind that everything you give to your customers, from your business cards, the packaging of your product, brochures, and even your website, influences their perception of you. It is a good idea to appraise your own Logo. Determine if it still looks right on your packaging and/or vehicle. A new Logo can refresh your brand’s visual feel. We encourage you to evaluate your Website and also compare it to your competitors and determine whether its giving the right impression. Always make sure the content on your website is up to date and relevant.
I wanted to share with you a recent revamp project that we completed here at Royal Ink Design. Our client Mimosa Royale wanted a fresh new look for their delicious Mimosas. We took their original packaging and made it fresh and relevant while still consistent with their overall image. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape and familiarity of location. Best sellers succeed by appealing to the reptilian brain, which decides before logic has a chance. This means that shoppers’ decisions are purely instinctive and reactive. We wanted to create a package design that was simple, but will stand out in a shelf at the same time. Their original packaging was not a good representation of who Mimosa Royale is as a company. The new package is much more classy and appealing. Mimosa Royale’s mimosas are incredibly delicious and once tried, they sell themselves. They are sold at multiple liquor stores and grocery stores across the nation. The key is image and branding to get consumers to get that first try.
If your Logo and packaging are relevant and are working for you, then keep your marketing materials, social media, and website relevant and consistent. “If it ain’t broke don’t fix it”! But if it has been some time since you have updated your image and your brand is in need of a revamp, keep in mind that the only thing constant in life is change and change can be a good thing!
Here at Royal Ink Design we get creative with everything and we especially love getting creative with business cards. We believe that business cards will never go out of style. Despite living in an era where everything is digital, business cards still remain essential for businesses. These small, but effective tools can be highly personalized to make a representation of who you are and what your business is all about. Business cards are a part of your self introduction and should be eye catching and aesthetically appealing. A great high-end business card will leave a lasting impression on a potential client. Your business card is your first impression and acts as the face of your business.
At Royal Ink Design we know the importance of a good quality, high-end business card and how far it can take you. This is why we really get creative when designing a business card. We like it to represent who our client is and what they are selling. We also offer a variety of High Quality Printing options and one of a kind, really slick, luxurious, and elegant printing styles. We just finished designing and printing business cards for one of our clients. He wanted a simple design, but still a really high-end business card. We went with a 22 pt Suede card with Silver Foil and 4 Rounded corners. We love the end product and he will for sure make a statement every time he hands out his business card. Take a look at your card and ask yourself if your card is making a good representation of yourself and your business. If you think you are not using this small, but highly effective, marketing tool to its full potential, Come see us!
When building your brand and representing your business, its the small details that really matter. Maybe the fact that I’m in the marketing and creative industry makes me pay attention to details, but I can’t help to notice and get really excited at the small things that make a difference in my perspective. I love it when companies take the time and do their branding correctly from their logo and website to their packaging and marketing materials. No matter how big or small a company is, a good branding and nice marketing materials will make it look professional. The truth is that first impressions are very important and can really make it or break it when it comes to a prospect deciding to do business with your company. Here at Royal Ink Design we understand the importance of these small details. We encourage our clients to invest in their branding and marketing materials and to remain consistent with their professional look in everything that they do, whether it is advertisements, social media marketing or marketing materials.
One of our great clients, Kids Campus, gets the importance that image is everything. From their Logo Design and Website to their Social Media Marketing and Marketing Materials, their branding is on point. They come to mind due to the fact that their awesome Presentation Folders designed by Royal Ink Design are seating right in front of my desk. ” I cant forget to get those delivered today!” Kids Campus is a Private Kindergarten school here in Las Vegas. In like most cities, Kids Campus is one of many Kindergarten schools in town and offer many of the same services the other schools also offer. Kids Campus really stands out from the rest. Besides being a highly reputable school with an amazing staff of directors, teachers, and teaching assistants; their branding is really good. The representation of their business says it all. When prospect families come in to tour their campus, they receive brochures and paperwork included inside their branded Presentation Folder. This leaves a lasting impression on the prospect families. Rather than receiving all the paperwork just stapled together, like many companies do, they get it all in a very nice and professional branded Presentation Folder.
It is clear that branded materials can make a great impact on potential clients. You can incorporate your brand in a lot of different ways and give your company that professional image that will leave a lasting impression on your potential customers.